MoveOn Brand Guidelines

OUR LOGO

The MoveOn.org logo is our primary brand mark. It represents our organization and it is how audiences identify our messaging. It has been carefully crafted for size, color and proportion and should never be altered. This logo should be considered a vital presence on all MoveOn communications.

COLOR VARIATIONS & RULES

THE BLUE LOGO - FOR MESSAGES OF SUPPORT

Primary logo: For use on white or light colored backgrounds

Reversed logo: For use on dark colored backgrounds and photos

Reversed blue logo: For use on MoveOn Blue colored backgrounds only

THE RED LOGO - FOR MESSAGES OF RESISTANCE

Primary logo: For use on white or light colored backgrounds

Reversed logo: For use on dark colored backgrounds and photos

Reversed red logo: For use on MoveOn Red colored backgrounds only

DOWNLOAD STATIC LOGOS

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DOWNLOAD ANIMATED LOGOS

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CLEAR SPACE

In order to preserve the integrity of the MoveOn logo, it is important that no other logos, type or other graphic elements infringe on its space. The minimum clear space for the MoveOn logo is equal to one third the height of any of the three boxes that form the logo. Please note that this is the minimum spacing only, ideal spacing should be larger.

MINIMUM SIZE

The minimum size of the MoveOn logo should never be less than 24 pixels high for digital applications and .375 inches high for print.